Casa Blanca Shopify Re-platform
Lead Designer | Shopify | Design Systems | 2024
Overview
Casablanca is a leading high-end fashion brand celebrated for its blend of luxury, sports, and leisurewear. Known for its vibrant pastel hues, refined silhouettes, and effortlessly wearable fabrics, Casablanca embodies modern elegance with a relaxed touch. Despite its global sales success, the brand sought to elevate its e-commerce performance to better align with its status in the luxury market.
My Role
Research
UI Design
UX Design
Design Systems
Team
Shopify Developer
Product Owner
Lead Designer (Me)
Tools Used
Figma
Brief
To design and launch a new e-commerce website for Casablanca, leveraging Shopify Plus to enhance usability, drive sales across diverse product categories, and support long-term growth goals.
Key Features
Enhanced E-commerce Experience: Transition from a bespoke platform to Shopify Plus, taking advantage of its flexibility and app integrations to provide a seamless online shopping experience.
Data-Driven Design: Conduct a thorough UX audit, utilising visual analysis and Google Analytics to identify pain points and improve site performance.
Strategic Product Focus: Design with a focus on diversifying product revenue streams, boosting womenswear and accessories alongside high-performing T-shirts and shirts.
Brand Consistency with Flexibility: Create a design system that upholds Casablanca’s luxurious identity while enabling rapid iteration and testing of new ideas.
Outcomes
- Successful migration to Shopify Plus, resulting in a more scalable and user-friendly e-commerce platform.
- Improved navigation and UX, driving higher conversion rates and longer on-site engagement.
- A measurable increase in sales for womenswear and accessories through targeted design strategies and cross-category promotion.
- A visually striking website that reflects Casablanca’s premium brand identity while offering the flexibility to adapt to future campaigns and product launches.
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